CHARLOTTE, N.C., March, 2015 – Carolina Tractor and Equipment Company (Carolina Tractor), a leading supplier of construction, forestry and material handling equipment, engineered systems, truck engines and power generation systems, announced that it has officially changed its name to CTE to highlight company growth and better identify the brand.
"With an increased geographic footprint and a broadened product portfolio beyond tractors and equipment, we no longer felt that Carolina Tractor was the best name for our brand," said Ed Jr., President and CEO of CTE.
In 2014, CTE commissioned a team consisting of 21 CTE employees and an external marketing agency to investigate and determine an optimal branding strategy. More than 100 potential names were considered and CTE was ultimately chosen as the best fit.
"We wanted to preserve our heritage of Carolina Tractor and Equipment while clearing up any confusion between our divisions," said Weisiger. "We are not changing who we are, just what we call ourselves."
In addition to a new name, CTE has further developed their brand with an updated logo and new website. The site features sections on the company’s history, philanthropic endeavors, customer philosophy and careers while highlighting the CTE family of brands that includes Carolina CAT, LiftOne and Pinnacle Cranes, all of which will keep their existing names.
Since 1926, CTE has been committed to providing the highest value equipment solutions supported by superior, parts, and service to provide its customers with the lowest total ownership and operating costs. The CTE family of brands includes Carolina CAT, LiftOne and Pinnacle Cranes offering a full line of construction, forestry, paving and material handling equipment, engineered systems, truck engines and power generation systems. Headquartered in Charlotte, N.C., CTE has operations throughout the southeast expanding into South Carolina, Georgia, Alabama and Tennessee. CTE’s vision is to be a high performing dealer and their customers’ trusted partner.To learn more about CTE, please visit www.cte1926.com.