About LiftOne

We want to be our customers' trusted partner.

Our Company Values

  • Integrity
  • Customer Satisfaction
  • Exceptionalism
  • Accountability
  • Passion
  • Enthusiasm
  • Nimble and flexible responses
  • Positive and engaged employees
View open positions & a message from our President
View Open Positions Message from our President

Company History

Since 1926, LiftOne, a CTE Company (formerly Carolina Tractor & Equipment Co.), has been a materials handling and warehouse solutions supplier of choice throughout the Southeast. Now under our 3rd generation leader, Ed Weisiger, Jr., we have grown to 17 branches strong but retain one vision – to be our customers’ trusted partner. We are also able to leverage other CTE divisions to serve our customers' needs in the construction, road-building, utility, and mining industries through a full line of construction, forestry, paving, materials handling equipment, engineered systems, cranes, truck engines and power generation systems.

Company Mission

At LiftOne, we strive to be our customers' trusted partner. As industry experts, we know materials handling and warehousing top to bottom, so we only provide the industry's highest-value products supported by top-of-the-line parts and superior customer service. Our customer-focused team builds positive, lasting relationships designed to give our customers a competitive edge. Our custom solutions–from fleet management and rentals to engineered warehouse systems–provide the lowest total owning and operating costs, and free our customers to focus on their core businesses.

Company Culture

Even as we've grown into one of the largest materials handling dealerships in the region, we've never lost sight of our family-owned values. Above everything, we value our employees' well being and empower our people to make the right decisions. Every one of our employees is an expert in his or her specialty. Our sales team partners with you to grow your business, our in-house engineered systems group are top in their field, and our service staff of 320+ highly-trained technicians will keep your lift trucks performing at their best.